Alfie is owned and operated by us, Alison and Fiona, from our base in Tāmaki Makaurau Auckland.

Our journey to partner with the right manufacturer led us to Portugal where we found a family-owned textile factory that has been in operation for over 100 years - weaving, dyeing, printing, cutting and sewing linen, one of the world’s oldest and most sustainable textiles. Our manufacturer has a strong commitment to sustainability, investing in a cogeneration power system, solar panels for clean energy and machinery that significantly reduces water and gas consumption.

All of our linen is 100% European flax from Belgium and France. The flax is purchased from certified producers who, along with our manufacturer, hold the following certifications: 

SMETA Standards (Sedex Members Ethical Trade Audit)
A social audit encompassing labour practices, health and safety, environment and business ethics. 

OEKO TEX Standard 100
Every component (thread, zips, buttons, fabric etc) is tested and certified free from substances harmful to human health. Both regulated and non-regulated substances are tested and the criteria catalogue is updated annually with new scientific knowledge and international requirements. 

GOTS (Global Organic Textile Standard)
World-leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent third-party certification of the entire textile supply chain.

Better Cotton (formerly BCI - Better Cotton Initiative)
Better Cotton Standard System ensuring members produce cotton in a way that is better for themselves, their communities and the environment.