About Us

Alfie is an Aotearoa New Zealand brand founded by Alison Dixon and Fiona Foster. Life-long friends who share a love of inspiring interiors and beautiful bed linen. 

Alfie pieces fit perfectly into a comforting, inspiring living environment - a space that is truly reflective of those who live there. 

Ranges are designed and made responsibly for people who take a considered approach to what they bring into their home. Alfie signature prints and colour combinations imbue a timeless yet playful quality, transcending seasonal trends and allowing each piece to become a treasured favourite. 

Playful, beautiful and distinctive linen, to be enjoyed every day.

Explore the range